Public Relations Major

School of Communication

The public relations major prepares students for a career in the growing field of public relations by integrating theory and practice in its curriculum. Students learn the foundational principles of strategic management, research-based decision making, persuasion, crisis communication, reputation management and ethics in public relations. Students have multiple opportunities to apply this knowledge as they produce a wide variety of written PR materials and design PR campaigns for real organizations in the local community. Additionally, the major offers opportunities to enrich students' learning experience through participation in internships and professional PR student organization, positioning Western ��һ�鶹��Ƭ�� University students among the most competitive on the public relations job market.

Benefits of this program

This major offers an excellent integrated approach of several academic disciplines in the expanding field of public relations. You will learn the following skills:

Attitude analysis
Strategic thinking and planning
Strategic and persuasive writing
Core principles of ethical decision-making
Critical and analytical thinking
Research skills
Listening skills
Public speaking skills
Ethical persuasion
Crisis communication
Conflict management
Public relations campaign management
Media/social media management
Multimedia design and production
Event planning
Graphic design
Webpage development/design
Electronic publishing
Leadership

Major requirements

Requirements for the public relations major prior to fall 2019:

Public relations