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Start by making an appointment with the Zhang Career Center, which can assist you in discovering your career interests and values. The advertising and promotion industry includes employees who tend to be artistic, conventional and enterprising. They value achievement, independence and working conditions according to . Find out if your work preferences match careers in advertising and promotion by taking the Focus2 assessment.

What is advertising and promotion?

Technical skills are part of what is required for a job in advertising and promotion and may be developed in your major coursework. Strong technical skills, as well as experience with understanding social media, internet dynamics, Adobe Create Suite, Adobe Acrobat, Microsoft programs and ERP software.

Interpersonal skills enable you to succeed and are often developed outside of the classroom. These skills include social perceptiveness, persuasion, active listening, complex problem solving, negotiating, service orientation, systems analysis and evaluation and collaboration. 

What careers involve these advertising and promotion skills?

There are many different ways to acquire an internship, online or in person. Visiting the Internship Catalog and the Career Outcomes Report can help you learn about the companies that have previously employed advertising students.

 is WMU’s employment website. All students should set up an account and publish a resume. Resumes made public by the student are searchable by employers.

Students use their Handshake accounts to view internship and full-time job opportunities posted by employers and sign up for on-campus interviews. For more information, visit the Zhang Career Center.

Advertising and promotion student groups include Ad Club and American Marketing Association. Other organizations include Business Association of Mentors, DECA at WMU, Delta Sigma Pi, Leadership and Business Strategy, Phi Chi Theta and Women's Business Network.

Events supporting the advertising and promotion major include the following:

• Business Career Day
• Marketing, Sales and Food Marketing Career Night

The Zhang Career Center at the Haworth College of Business empowers learners to launch successful business careers by engaging them in innovative programming focused on professional readiness, while developing partnerships with global, regional and local leaders who hire students. As pioneers in career readiness programs and experts in customer service, staff members in the career center strive to meet the needs of all students and employers.

Career readiness competencies include:

• Career and self-development
• Communication
• Critical thinking
• Equity and inclusion
• Leadership
• Professionalism
• Teamwork
• Technology

Visit the  to learn more.