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Maximize your marketability
A marketing degree from WMU Haworth will set you up to build and maintain valuable relationships with customers wherever you go. You'll know how to create, plan, and deliver strong messages to target audiences via campaigns backed by market research鈥攂uilding brand trust all along the way. We have alumni working in positions in business-to-consumer, business-to-business, consumer goods, and service companies, as well as nonprofits. Any industry will be open to your excellence as a marketing professional.
Recent graduates from the Department of Marketing are working in a variety of jobs, including:
- Associate buyer
- Assistant merchandising manager
- Category analyst
- Sales representative
- Assistant account executive
- Supply chain manager
Companies:
- Amazon
- Coyote Logistics
- Doner
- Enterprise Holdings
- Hormel Foods
- Meijer
- Oracle
- The J.M. Smucker Company
Learning that launches your career
What can you do with a bachelor鈥檚 degree in marketing from WMU Haworth? The possibilities are endless. Marketing plays a vital role in every type of industry. It鈥檚 all about building and maintaining valuable relationships with customers by creating, delivering and communicating value.
At the Haworth College of Business, you will learn from instructors who have had successful marketing careers. This means they know the skills and abilities that employers are looking for and they will equip you to enter the profession with more than just textbook knowledge. Your coursework will include projects that you might see in a real office environment, whether it's analyzing market data to come up with a product launch strategy or solving complicated supply chain challenges. No matter what path you choose, a marketing degree from the Haworth College of Business will set you up for success in your chosen career.
